A Method of Evaluating Trust and Reputation for Online Transaction

The widespread use of the Internet and evaluater-based technologies has transformed the way business is conducted. Traditional offline businesses have increasingly become online, and there are new kinds of businesses that solely exist online. Unlike offline business environments, interpersonal trust is generally lacking in online business settings. Trading partners might feel insecure about the exchange of products and services over the net as they have limited information about each other's reliability or about the product quality. Considering that enough trust needs to be created to get the online buyer and seller to take actions, trust is a precious asset in online transactions. In order to address the issue of evaluating trust and reputation in online transaction environments, this paper makes use of a social network that graphically represents interpersonal relationships. This paper proposes computational models that systematically evaluate the quantitative level of trust and reputation based on the social network. A method that combines the evaluated trust and reputation levels is also proposed to increase the reliability of online transactions

Skin-Whitening and Antiwrinkle Proprieties of Maackia amurensis Methanolic Extract Lead Compounds

(1) Background: This study aimed to investigate the feasibility of using Maackia amurensis branch extract as a cosmetic ingredient with skin-whitening and antiwrinkle effects. (2) Methods: The skin-whitening effect of M. amurensis branch extract was confirmed by investigating α-melanocyte-stimulating hormone (α-MSH)-induced melanin synthesis and melanogenic protein expression in B16F1 cells. The antiwrinkle effect of M. amurensis branch extract was verified by assessing matrix metalloproteinase (MMP)-1 expression and soluble collagen content in CCD-986sk cells. The major compounds in M. amurensis branch extract were identified through isolation and characterization and confirmed by high-performance liquid chromatography analysis. (3) Results: M. amurensis branch extract significantly inhibited α-MSH-induced melanin synthesis by 49%, 42%, and 18% at 50, 37.5, and 25 μg/mL concentrations, respectively, compared with the negative control (NC). M. amurensis branch extract also significantly reduced the expression of the microphthalmia-associated transcription factor, tyrosinase-related protein (TRP)-1, TRP-2, and tyrosinase in B16F1 cells. Furthermore, M. amurensis branch extracts decreased ultraviolet A-induced MMP-1 expression and increased soluble collagen synthesis in CCD-986sk cells. In addition, the major compounds present in M. amurensis branch extract were found to be formononetin, genistein, trans-resveratrol, piceatannol, and tectoridin. (4) Conclusions: M. amurensis branch extract has skin-whitening and antiwrinkle properties. Therefore, it can be used as an ingredient in functional cosmetics with skin-whitening and antiwrinkle effects